Blog Post 6: About Taglines

Source: Erohare

#screenwriting #film #tagline

“In regards to Corrigan’s Chapter 3 concept of film themes, I find myself revisiting the Social Network’s tagline: “you don’t get 500 million friends without making a few enemies.” The purpose of a tagline is to create an curious and inviting string of words so that a targeted audience will first, go see the movie and second, remembers the line and understands its connection with the film. Taglines also are posed to suggest what the movie is going to be about. This, in turn, reflects the theme. So what is the theme of the Social Network? Some may suggest that friendship was the main theme of the movie. Others might suggest loyalty, or even betrayal for that matter. Perhaps the concept of power was the main focus of the film. Considering these possibilities, none are out ruled. There is plenty of evidence within the film to support each and every one of these ideas. However, in my opinion, the main theme of the movie involves all of these. The idea that the combination of technology and social situations has the ability to bring out the worst in people is greatly portrayed in the film. I believe that this is directly derived from a person’s inner lack of confidence. The act of pushing others down…..”